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Julie Durnan

Why I Am Changing My Title as CEO of Ginger Desk

I have an announcement to make about the title of my position here at Ginger Desk. It’s something I’ve thought about a lot and I’m excited to share it with you, our dear Ginger Desk community.

Language is powerful and the words we choose to use in our company can impact others and directly reflect our values as a team and a business. 

This month at Ginger Desk

I have been reflecting on what we can do as a company to do better to honour our impact and efforts for meaningful Truth and Reconciliation here at Ginger Desk.

It has come to my attention that the language we have been using in our C-suite titles are not respectful.

The term Chief Executive Officer is used in companies worldwide, but upon reflection, it is time for an update.

I’ve been delving into the background of this term

The word Chief, is a most respectful term granted to leaders in Indigenous communities. I have learned that the word itself comes from the French term meaning “leader,” and in Indigenous cultures when leaders were to be identified to non-Indigenous people, they were designated as chiefs. 

I find it interesting that we have gone to great lengths in Canada and the US to change the names of sports teams that are offensive but that the C-suite designations have largely gone unchanged and unmentioned. 

I would like to apologise for my ignorance thus far. I promise to do better. Our first step is to change the titles at Ginger Desk to better reflect our values and our honouring, respect, and consideration for Indigenous communities across North America.

My new title is Corporate Executive Officer.

And Joanna Buczkowska-McCumber is now Corporate Operations Officer.

We are proud of these new titles and feel that they more closely align with our values as a company.

Thank you for following us on our journey here as together we learn, evolve, do better, and grow as a company and as respectful human beings.

Yours in health,
Dr. Julie Durnan, ND 🧡

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